The Caffeine Awareness Alliance is still skulking about. Last month a college newspaper published a regrettably poorly-sourced article about the terrible, terrible dangers of caffeine:
Marina Kushner, author of The Truth about Caffeine, wants students to wake up to “the real truth” about caffeine.
Moderate doses of caffeine, ranging from 200-300 milligrams a day (about two to three cups of brewed coffee) aren’t harmful, according Kushner, the founder of the Caffeine Awareness Alliance, a New York-based non-profit organization committed to provide objective information and evidence about caffeine abuse and addiction. However, excessive caffeine consumption, over 500 milligrams a day (over three cups of coffee), can cause irritability, nervousness, anxiety, insomnia, headaches and diarrhea.
The old Coffee & Caffeine FAQ and the Wikipedia article about caffeine could tell you as much. The problem is the reliance on Kushner and her organization.
The Caffeine Awareness Alliance is an industry advocacy group. Prior to March 2006 the CAA site’s front page described its mission as selling caffeine-alternative products:
CAA was founded in 2003 as an authoritative voice for advocacy to serve the needs of the Caffeine-Free Industry & create a valuable network of resources to executives, sales people, retailers, buyers, growers, media and associations.
Caffeine Awareness Alliance founder Marina Kushner also happens to be CEO and founder of Soy Coffee LLC, which sells a caffeine-free coffee substitute.
Marina Kushner also has acquired a reputation on Amazon.com for reviewing her own books (positively) as well as competing caffeine-related books (negatively) under fake names. See Amazon discussion board threads from June 2006, September 2006, again in September 2006, October 2006, and November 12.
Sometimes articles that issue warnings about caffeine cite Roland Griffiths as an independent authority. He has consulted for the caffeine-substitute industry. The Caffeine Awareness Alliance forum used to have a section titled, “Ask the Experts”. The “experts” listed numbered two: Marina Kushner and Roland Griffiths.
College journalists, the Caffeine Awareness Alliance seems to make the rounds year after year after year after year after year after year. Don’t look like tools for industry PR. Search for independent medical professionals who can fill you in on the current state of medical research.
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Addendum: I’m looking for documentation for a spectacularly ham-handed fake Amazon review, since it seems to have vanished down the memory hole. Last year Harold Bresnick “M.D.” (Mayo Clinic, Rochester NY) trashed a competing book of anti-caffeine quackery:
While reading this book, I needed caffeine to keep me from falling asleep., August 21, 2006
Reviewer: Harold Bresnick “M.D.” (Mayo Clinic, Rochester NY) – See all my reviews (REAL NAME)
While reading this book I realized that I needed caffeine from falling asleep. Though the book addresses the dangers of caffeine, it is too technical and dry. It easily could have been summed up in 200 pages, instead of being twice that it is now.
The book is also dated (1996) and does not address the latest studies on caffeine (i.e Parkinsons, Diabetes). As a cardiologist, my priority is to help my patients understand the dangers of caffeine. That is why I recommend “The Truth About Caffeine” by Marina Kushner. It’s current (2006) and has everything in this book including the amount of caffeine found in many popular consumer products. It also has an extensive bibliography that I found invaluable.
Caffeine has no nutritional benefit and I believe it should be regulated like a drug. Manufacturers are not required to reveal how much caffeine is found in their products and consumers cannot make informed decisions. The only way to understand the risks is to be informed which I do with my patients
As the anonymous reader who tipped me to this pointed out, “Harold Bresnick” was not on the Mayo Clinic’s list of doctors. I didn’t have any luck finding other mention of him online. Perhaps not surprising, because the Mayo Clinic is in Rochester, Minnesota, not Rochester, New York. “Harold Bresnick” was a few states off.
The reviewer deleted it, maybe in response to other reviewers’ outrage. A remarkably similar review of the same book, though, appeared a month later.